The creation of an Arabic logo for an existing Western brand brings challenges and questions that need exploring and assessing. The Arab designer must have a comprehensive knowledge of both Arabic and Latin scripts to achieve a professional result.
Tag: Typography
Typographic designs and layouts.
Kingdom of Bahrain Pavilion / Expo 2020 Dubai
Concept and design solutions created for the visual identity of the Kingdom of Bahrain pavilion in Expo 2020 Dubai.
29LT Publications: Topics
29LT publications are modern-day typographic prints that aim to showcase 29LT fonts within content that has been found, written, and based upon texts that explore distinctive themes. The subject matter present in each publication stems from specific research that reflects the concepts behind the design and development of the typefaces.
Majarra Logo
The letters composing the Arabic word مجرّة (majarra) give endless typographic possibilities for creating a logotype. The first and last letters have closed counters, while the medial letters are diagonally constructed. Geometrically simplified, the word can be envisioned with a circle on each end, linked with a triangle and a line in between. These were Pascal Zoghbi’s initial thoughts when briefed by the Majarra organization’s directors for creating their wordmark.
Balenciaga Arabic Logo
Balenciaga Arabic logo echoes the visual identity of Balenciaga international wordmark. The logotype was designed by Pascal Zoghbi in collaboration with Balenciaga’s graphic design team. Several typographic Arabic styles and design concepts were drawn and tested to reach the perfect match. The final outlines of the logotype lend a robust and contemporary look to the brand while preserving a neutral and universal character.
Arabic Type Anatomy & Typographic Terms
Since most documentation and references about the Arabic script stem from the calligraphic methodology, this article will tackle the problem … More
29LT Posters Designed by Reza Abedini
Reza Abedini designs vibrant posters with 29LT fonts A Collaborative approach between a graphic designer and a type designer 29LT … More
29LT Type Specimen
29LT publishes it 1st type specimen showcasing an overview of its multilingual Arabic & Latin typefaces.
Changing Worlds, Changing Language
Graffiti: Changing Language, Changing Worlds اللغة تتحول، العالم يتغير Designers: Pascal Zoghbi and DUAL Mural Painting: DUAL Wall Size: 10 … More
Introductory Arabic Type Course at AUB
This spring, the elective course “Introduction to Arabic Type Design” at AUB [American University of Beirut] was introduced. It is … More