The creation of an Arabic logo for an existing Western brand brings challenges and questions that need exploring and assessing. The Arab designer must have a comprehensive knowledge of both Arabic and Latin scripts to achieve a professional result.
Tag: Logo
Kingdom of Bahrain Pavilion / Expo 2020 Dubai
Concept and design solutions created for the visual identity of the Kingdom of Bahrain pavilion in Expo 2020 Dubai.
Majarra Logo
The letters composing the Arabic word مجرّة (majarra) give endless typographic possibilities for creating a logotype. The first and last letters have closed counters, while the medial letters are diagonally constructed. Geometrically simplified, the word can be envisioned with a circle on each end, linked with a triangle and a line in between. These were Pascal Zoghbi’s initial thoughts when briefed by the Majarra organization’s directors for creating their wordmark.
Balenciaga Arabic Logo
Balenciaga Arabic logo echoes the visual identity of Balenciaga international wordmark. The logotype was designed by Pascal Zoghbi in collaboration with Balenciaga’s graphic design team. Several typographic Arabic styles and design concepts were drawn and tested to reach the perfect match. The final outlines of the logotype lend a robust and contemporary look to the brand while preserving a neutral and universal character.