Articles about 29LT’s font releases, bespoke typefaces, design projects, and interviews with Pascal Zoghbi. Visit www.29LT.com to license the fonts.
Rebranding Tamara Finance Company involved a meticulous redesign of its bilingual Arabic and English logotypes. Initially intended as a minor uplift, the project evolved into a complete reimagining to reflect the brand’s growth. The final designs emphasized minimalism and geometric forms, ensuring both logos harmonized for digital applications and customer engagement.
Design Space AlUla, located in the AlJadidah Arts District, is a hub for design professionals, students, and enthusiasts, aiming to promote and preserve AlUla’s cultural legacy. The logo, designed by Pascal Zoghbi, incorporates elements from AlUla’s heritage, including ancient inscriptions and modern architectural features.
The challenge of creating cohesive bi-scriptual wordmarks for brands in the Arab world, with both Arabic and Western names, requires careful consideration. The recent redesign of the Lanvin logotype in both Latin and Arabic scripts illustrates this complexity. Pascal Zoghbi explored Thuluth and Eastern Kufic calligraphic styles to harmonize with the new Latin typography, ensuring a professional and visually coherent result.
afikra | عفكرة is a global organization fostering intellectual curiosity about Arab culture and history. Celebrating its 10th anniversary, Pascal Zoghbi designed its new wordmark, reflecting its mission and Arab identity. The redesign follows a shift in Arab visual design, promoting original Arabic typography over “Latinised” versions, reflecting a resurgence of Arab culture appreciation.
The creation of an Arabic logo for an existing Western brand brings challenges and questions that need exploring and assessing. The Arab designer must have a comprehensive knowledge of both Arabic and Latin scripts to achieve a professional result.
Concept and design solutions created for the visual identity of the Kingdom of Bahrain pavilion in Expo 2020 Dubai.
The letters composing the Arabic word مجرّة (majarra) give endless typographic possibilities for creating a logotype. The first and last letters have closed counters, while the medial letters are diagonally constructed. Geometrically simplified, the word can be envisioned with a circle on each end, linked with a triangle and a line in between. These were Pascal Zoghbi’s initial thoughts when briefed by the Majarra organization’s directors for creating their wordmark.
Balenciaga Arabic logo echoes the visual identity of Balenciaga international wordmark. The logotype was designed by Pascal Zoghbi in collaboration with Balenciaga’s graphic design team. Several typographic Arabic styles and design concepts were drawn and tested to reach the perfect match. The final outlines of the logotype lend a robust and contemporary look to the brand while preserving a neutral and universal character.
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