Zarid Sans is a fresh, clean, contemporary design. Its robust outlines stem from calligraphic structures. Its letterforms are open, and friendly yet precise. This understanding of the visual grammar of the family was a pre-requisite for the design of the Devanagari. When designing for scripts that are structurally very different from each other, it is important that the respective characteristics of the scripts are retained and celebrated while co-existing in the design space.
Author: Kimya Gandhi
Kimya Gandhi is a type designer from Mumbai, currently living in Berlin. Specialising in designing Devanagari typefaces, Kimya draws her inspiration from India’s rich and diverse visual landscape and hopes to create new and innovative designs for Indic scripts. Kimya is a partner at the type foundry Mota Italic where she along with Rob Keller designs custom and retail typefaces for clients from various parts of the world. When not drawing typefaces she spends her time teaching, or conducting workshops on typography and type design at various design institutes. Other than letters, she likes cooking, plants and the colour black.