29LT Zawi is a present-day simplified typeface drawn with extreme refinement incorporating a mono-linear structure that unveils causality within a corporate atmosphere. A mixture of straight vertical, horizontal, and diagonal letter structures fused in-between sharp corners and edges give the typeface a dynamic characteristic and rhythmic feel. Its straight terminals and mono-spaced Latin letters lend the typeface a young and contemporary image that makes it suitable for diverse number of projects from fun and urban to serious and corporate.
29LT Zarid Display is the valiant version of 29LT Zarid Text. In the Arabic script, the neo-Naskh glyphs transform into amalgams inspired by both the Thuluth and the Naskh calligraphic styles. Thuluth is considered as the most elegant style in classical Arabic calligraphy that was crafted for important writings. Naskh is however known as the common style designed for standard copy text. The design decision adopted to blend these two realms together gives the typeface a unique characteristic and makes it offer a new Arabic typographic hierarchy option. In the equivalent Latin script, the letters gain vertical contrast inspired by the pointed-pen expansion principle, whilst keeping a hint of the broad-nibbed pen translation structures in the bowls and finials. This design choice gives Zarid Display Latin a unique appearance and preserves consistency with the rest of the type family as well as bridging the Latin and Arabic scripts together.
29LT Zarid Text type family consists of 8 styles: 4 Standard styles and 4 Slanted styles, covering the following weights: Light, Regular, Medium, and Bold. The range of weights provide suitable typographic hierarchical solutions in bi-script Arabic and Latin layouts. Zarid Text is the lucid neo-calligraphic version of Zarid Serif after numerous design and technical modifications were executed on the latter. Improved legibility in small point size and habitual appearance are its key characteristics. Its purpose revolves around continuous reading and aims to be friendly to the reader’s eyes in conventional typesetting; hence making it ideal for diverse editorial typographic layouts such as newspapers, magazines, and books in digital and print applications.
29LT Zarid Sans is direct and fresh. It is a combination of an Arabic Neo Naskh accompanied with a unique Sans Latin counterpart. It respects and inspires from the calligraphic writing systems while drawn with modern features and graphical qualities.
29LT Zarid Serif is a bold & thoughtful typeface consisting of 16 styles, 8 standard & 8 slanted. Its persona contains a robust arsenal of qualities & attitudes appropriate for countless bilingual typographic visual applications.
29LT Azer type family consist of 14 styles, 7 Standard styles and 7 Slanted styles, covering the following weights: Thin, … More
Type offers so many possibilities to give depth and atmosphere when reading a book– just like our voices would when … More