August was a great experience for five young Arabic graphic designers (fresh graduates) from the Arab world and I. The 24th of August was the “Khatt Kufi Kaffiya” symposium on Arabic Visual Culture, the official launching of the Khatt Foundation website and the launching and book signing of the Typographic Matchmaking book. Alongside these events, Mediamatic initiated an exhibition to team up Arabic typographers with Dutch design and culture. The exhibition was to create an Arabic version of the famous HEMA Dutch stores.
Design of the White Scarf by Kj using Sada Bold. The text on it is the lyrics or the song “YA Maré’ 3al Taya7een” for Fairuz.
Wael, Kj, Maria, Ray, Abi (the 5 young Arabic graphic designers) and I were invited by Mediamatic to come to Amsterdam for 6 weeks before the opening of the EL HEMA exhibition to work on the making of this exhibition. Continue reading “EL HEMA at Mediamatic, Amsterdam.”