29LT Zarid : A Bold & Thoughtful Typeface

 

The story of 29LT Zarid starts back in 2007 when the daily Dubai newspaper “Emirates Today” approached 29Letters to create and develop a new Arabic typeface for headlining and titling for their updated tabloid. The newspaper requested a modern and crisp font that would appeal to their newly targeted younger readers as well as to be agreeable to their existing readers who were used to Naskh Mastari traditional fonts. A black display font was created covering the Arabic language for the newspaper. The font created back then, named “Imarat Headlines,” was an Arabic display font exclusively used by the newspaper from 2007 to 2014 when it was replaced by another typeface. For more than seven years, “Imarat Headlines” gave a unique image to “Emirates Today” before competing newspapers started adopting the same look and feel by producing similar alternates of it.

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In 2014, 29LT started developing 29LT Zarid based on the “Imarat Headlines” font. The Arabic black letters got a contemporary design uplift by Pascal Zoghbi who also handled the development of the extended character set covering Farsi and Urdu languages. Additionally, a broad set of ligatures and stylistic sets were added to the font to give Zarid a strong calligraphic aspect while retaining its modern spirit.

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After the fully extended Arabic character set was completed for the black weight, in 2015 Zoghbi approached the designer and colleague, Khajag Apelian, for the creation and development of the Latin counterpart of Zarid. The Arabic got revised while the Latin was in creation and refinements were undertaken on both scripts to make them come as close together as possible. A strong wedge serif Latin echoed a sturdy Arabic character set stemming from a thoughtful and bold attitude from both designers. From just a black weight, Zarid evolved into eight (8) weights (Thin, Ultra Light, Light, Regular, Medium, Semi Bold, Bold and Black) over a work frame of one year.

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It is hard to say how much time 29LT Zarid took for the completion of its present type-family status. It has been eight (8) years since its inception as “Imarat Headlines” font in 2007; two (2) years from the revamping of the black weight in 2014 by Zoghbi; and one (1) year since the joint efforts of both designers, Apelian and Zoghbi, in 2015 for the realization of the whole type family in eight (8) weights covering all Middle Eastern, North African, Eastern European, Central European, Western European, North and South American languages.

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Description of 29LT Zarid

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29LT Zarid letterforms are drawn with extreme refinement and varying contrast between the light and heavy weights of the type-family. The letters in the light weights (Thin, Ultra Light, Light and Regular) are drawn in low contrast and smooth curves, while the letters in the heavy weights (Medium, Semi Bold, Bold and Black) are drawn in high contrast with crisp cuts and sharp pen strokes. The typeface is suitable for a vast array of literature and educational publications besides branding and design projects. 29LT Zarid is a combination of an Arabic Naskh Mastari accompanied with a unique serif Latin counterpart that makes it reliable for both content and display text.

رسم زين بقلم عالي التباين وبحرفية راقية وشديدة ما يعطيه اسلوبا خاصا ومعاصرا. إن حدود الأحرف المصقولة لهذا الخط تجعله مناسبا لإظهار الثقافة الرفيعة التي تتطلبها الماركات والمشاريع الراقية. لقد صمّم كل حرف بطريقة تضمن الحفاظ على ضربات القلم الرفيعة كما السميكة كما هي في فن الخط. هذا التناقض في سماكة الخط استخدم مع زوايا حادّة وحدود بارزة لإضفاء طابع معاصر.

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It retains a balance between calligraphic angular cuts and unadorned construction. The contrast in the letters was coupled with strong cuts and edges to give the font it vigorous attitude. The letterforms are inspired by calligraphic makeup but drawn with a modern-day feel. The Arabic ligatures and elongated stylistic sets give the typeface more calligraphic characteristics. These were meant to provide the script’s robustness, and robust is, after all, what Zarid means.

بوحي من فن المخطوطة، سكبت الأحرف الجديدة بإنسجام تامّ في أشكالها، لكنها رسمت بحرية خط اليد. الهابطات المشكّلة بضربة قلم مفتوحة في بعض الأحرف، بدل ان تعود لتنغلق على الحرف ذاته، بالاضافة الى اشكال الدوائر في أحرف اخرى، هي جميعها ابداعات جديدة الهدف منها التأكيد على الهوية الفنية المخطوطية لهذا الخط ما يزيد من أناقته، وهذا هو بالضبط ما أردنا خط زين أن يعني، أنيق.

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The design approach, with open counters, the terminals and finials, and the weight and contrast, are all elements that bring the Arabic and Latin scripts together: No surprise there as both scripts were created in synergy and were inspired from each other simultaneously.

لقد ولد النصّان العربي واللاتيني بشكل متزامن. فالعناصر التي تجمعهما معا كمقاربة التصميم بذاته، والفراغات المفتوحة في الاحرف ونِسَبها، التيجان والنهايات، والاوزان والتباين، استوحياها من بعضهما البعض.

 

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29LT Zarid Features

 

 

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Harmonious Arabic and Latin Letters الحروف العربية واللاتينية منسجمة
Extended Latin Character Set covering an array of Western languages مجموعة واسعة من الحروف اللاتينية تصلح لعدد كبير من اللغات الاوروبية
Extended Latin Character Set covering an array of Western languages
مجموعة واسعة من الحروف اللاتينية تصلح لعدد كبير من اللغات الاوروبية
Extended Arabic Character Set covering Arabic, Farsi and Urdu languages مجموعة واسعة من الحروف العربية تصلح للغات العربية والفارسية والأوردو
Extended Arabic Character Set covering Arabic, Farsi and Urdu languages
مجموعة واسعة من الحروف العربية تصلح للغات العربية والفارسية والأوردو
Arabic vocalisation mark positioning علامات تحريك عربية كاملة
Arabic vocalisation mark positioning
علامات تحريك عربية كاملة
Ligatures inspired from calligraphy  مَجاوز وحروف مدمجة مستوحاة من فن الخط
Ligatures inspired from calligraphy 
مَجاوز وحروف مدمجة مستوحاة من فن الخط
Stylistic Sets to emphasis the scripts fluidity مجموعات حروف جمالية لتعزيز إنسيابية النصوص
Stylistic Sets to emphasis the scripts fluidity
مجموعات حروف جمالية لتعزيز إنسيابية النصوص
Arabic, Indic, Farsi and Urdu Figures أرقام عربية وهندية وفارسية وأوردو
Arabic, Indic, Farsi and Urdu Figures
أرقام عربية وهندية وفارسية وأوردو
Lining, Tabular, and Old Style Figures أنماط مختلفة من الأرقام الغربية
Lining, Tabular, and Old Style Figures
أنماط مختلفة من الأرقام الغربية
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The letters in the light weights (Thin, Ultra Light, Light and Regular) are drawn in low contrast and smooth curves, while the letters in the heavy weights (Medium, Semi Bold, Bold and Black) are drawn in high contrast with crisp cuts and sharp pen strokes.

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Name Meaning معنى الإسم

Strong, robust, bold قويّ، وصلب، وجريء 

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Category الفئة

Text and display type خطّ عرض ومحتوى 

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Arabic Style الطّراز العربيّ

Alnasikh Massari نسخ مسطري 

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Latin Style الطّراز اللّاتينيّ

Sans Serif خطّ سان سريف 

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Weights لأوزان

Thin, Ultra Light, Light, Regular, Medium, Semi Bold, Bold and Black

رفيع، وخفيف جدًا، وخفيف، وعاديّ، ومتوسّط، وشبه داكن، وداكن، وأسود

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Scripts/Languages الخطوط/اللّغات

Arabic and Latin scripts covering the Arabic, Persian, Urdu and Western European languages

خطوط عربيّة ولاتينيّة تناسب اللّغات العربيّة، والفارسيّة، والأردية والأوروبيّة الغربيّة 

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Features المواصفات

Arabic Ligatures and a stylistic set for elongated elegant letters endings

حروف عربيّة مدمجة ومجموعة أسلوبيّة لنهايات حروف ممدودة راقية 

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Number of Glyphs عدد الرموز

1200+

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مصمّمو الحروف Type Designers

Pascal Zoghbi and Khajag Apelian باسكال زغبي وخاجاك أبيليان 

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