The Arabic version of Hard Rock Cafe and Hotel word-mark is created in collaboration with Duncan/Channon and Hard Rock’s internal design team.

The Arabic logotype had to echo the characteristics and proportions of the English logotype. The Kufi script was chosen as the reference for the development of the Arabic letters in the Logo. The slant in the Latin was kept in the Arabic version of the mark but in the opposite direction from right to left.

Standard, and outlined versions of the Arabic logotype are designed. The colors orange and dark-red were used for the Hard Rock Café logo, while the blue-violet and yellow were used for the Hard Rock Hotel logo.

Bukra typeface from 29LT type collection is adopted as the corporate type for the Arabic brand. The description and name of the cities will be typeset using Bukra Type family.

The Arabic word mark is going to be implemented in the coming months/year in the Arabic nations. Current Cafes in the Middle East are in : Bahrain, Hurghada, Sharm el Sheikh, Kuwait, Beirut, Dubai. The first Hard Rock Hotel in the region will be Abu Dhabi and other cities will follow.


Primary sketches for the Arabic brand.


Creation of the Arabic logotype based on the same proportions of the Latin and the flipped slant.


The English and Arabic word-marks side by side.