Thaber is a technology startup that is creating a recommendation engine based on behavioral economics. The team is mostly based in Palestine. Thaber means “to perseveres” in Arabic.
The logotype is a simplification of the graphic word Thaber in Arabic. The shape of “theh” and “alef” is drawn in a way to reflect the “ba” and “ra”, while the dots of the “theh” and “ba” are sharp diamond shapes standing vertically. The standing of the diamond dots beside the sharp ninety-degree “L” shape conveys in a way the feel of perseverance.
I wanted the logo to be sturdy and strong and at the same time sharp and harsh, representing the struggle and persistence of the Palestinian people.
The website is also simple and clear and can be navigated from the arrow keys on the keyboard.