Logotype for Aylat Rashid (Rashid Family) new 3D Cartoon

Aylat Rashid is a new cartoon series that will be showing in Ramadan. It is the second 3D cartoon after Freej and it could be even better! I was asked by ToonWorks (the producing animation company of the program) to created the logotype. Below is a brief look on the design process from sketching to final 3D visual.
RF-logotypes-01
The two final options for the logotype that will be used in the 3D cartoon program.

Preliminary Sketches for the logotype:

1. 3D Type Sketches:
sketches-3d

2. 2D Type Sketches:
sketches-2D

3. Type with Background Sketches:
sketches-with-background

4. Type with Border Sketches:
sketches-with-border

5. Type with Character Area Sketch:
sketches-with-characters

The Two Chosen Logotypes for Finalization:

1. Heavy Type with Circular Background:
RF-logotypes-03

2. Light and Heavy Type with Squarish Background:
RF-logotypes-04

The two options side by side:
RF-Logotypes-02

The Logotype In-Use in the TV 3D Cartoon Program alongside the characters:
rflogolarge
rashedofatima
rashedosaeed
saeedozainab
obaidojimmy
noraoymo3
humaidnobaid
95249123

10 thoughts on “Logotype for Aylat Rashid (Rashid Family) new 3D Cartoon

Add yours

  1. likewise, i like the sketch more. it has more human touch in it.
    the final version of the logotype was manipulated a bit by the client ToonWorks. So it was changed a bit when the colors were added…

  2. Amazing work Pascal, I luveeddd the sketching process, and then the tracing and digitizing also gave it xtra beauty… all in all, gr8 work!!

  3. مبــــروك يـــاسكــــــل ! الـــف الــف مبــــروك !!

    عجبنــــــــــا هـــــدا بـــالحقيقـــــــــــة يــــا شيــــــخ !!!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Create a website or blog at WordPress.com

Up ↑

%d bloggers like this: