Aylat Rashid is a new cartoon series that will be showing in Ramadan. It is the second 3D cartoon after Freej and it could be even better! I was asked by ToonWorks (the producing animation company of the program) to created the logotype. Below is a brief look on the design process from sketching to final 3D visual.
RF-logotypes-01
The two final options for the logotype that will be used in the 3D cartoon program.

Preliminary Sketches for the logotype:

1. 3D Type Sketches:
sketches-3d

2. 2D Type Sketches:
sketches-2D

3. Type with Background Sketches:
sketches-with-background

4. Type with Border Sketches:
sketches-with-border

5. Type with Character Area Sketch:
sketches-with-characters

The Two Chosen Logotypes for Finalization:

1. Heavy Type with Circular Background:
RF-logotypes-03

2. Light and Heavy Type with Squarish Background:
RF-logotypes-04

The two options side by side:
RF-Logotypes-02

The Logotype In-Use in the TV 3D Cartoon Program alongside the characters:
rflogolarge
rashedofatima
rashedosaeed
saeedozainab
obaidojimmy
noraoymo3
humaidnobaid
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