Imarat Headlines Arabic Type

Imarat is an Arabic newspaper type family consisting of “Imarat Headlines” & “Imarat Text”. “Imarat Headlines” is a display type for use in the headlines and titling of a newspaper, while “Imarat Text” is for the copy text of the newspaper. “Imarat Headlines” will be exclusive for 3 years for “Emarat Al Youm” newspaper in Dubai starting from 2008. The newspaper needed a new, young and crispy headlines type that will appeal to their young readers. You can see the font in use on the online e-paper version of “Emarat Al Youm” newspaper.

imarat-display.jpg

Imarat Headlines
Imarat Headlines is a young, strong and bold Arabic typeface based on the Neo-Naskh style (Naskh Mastari). It is a crispy type with a medium contrast (neither high nor low in contrast; in-between) and condensed letters to make long headline sentences fit on the tabloid. The stroke weight is balanced in the letters and not like other headline typefaces where the baseline is so thick and the letters are week and appear like small upper and lower strokes. Imarat Headlines has a strong baseline and the letters sit strongly on it without making the baseline thicker then the letters by themselves. What also gives Imarat Headlines the sturdy look is the very large Loop and tooth heights and short ascender and descender heights.

imarat.jpg

Imarat text
Imarat text is still in development and is intended for use in newspaper copy text. It is a condensed flowing Naskh style typeface with short ascenders and descenders in order to be set with a small inter-linear space.

15 thoughts on “Imarat Headlines Arabic Type

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  1. Pascal I congratulate you with this beautiful creation. Some people argue with me that designing is not creating. I disagree. The ‘Imarat’ typeface is a very beautiful calligraphic yet very modern and fresh typeface. With all its crisp and contrast, each character has its own charm alone and by merging in a sentence, it makes the viewer enjoy what he/she is reading. The new Arabic newspaper is very lucky to have ‘Imarat’ as its official display type.

    Job well done!

  2. Hey KJ

    thanks you for you nice comment
    :)

    when the newspaper is out i will post the difference between the old arabic typeface that they were using and Imarat. then the readers can see the difference and comprehend more the characteristics of the type.

    cheers

  3. hey pascale! great work… i loved the typeface. how many weights are you doing? can’t wait to see the actual newspaper out.. send me a copy!

  4. hey yara
    until now i only did the headlines and the text fonts

    the font is going to be exclusive for the newspaper for three years.
    so i have time to develop all the family and present it to the market and a big type family once the three years are over

    happy to know that you liked the typeface
    :)

    looking for a future collaboration with you

    cheers

  5. hey pascal, ya3teek el 3afyeh very nice work really, hopefully one day you will guide me to produce my own arabic typeface (btw am thinking of evolving the one we did for the accordion specimen) enjoy!

  6. Hey Elie. happy to know that you like Imarat and that you are interested in Arabic type more and more. i will see you at AUB for sure. if you want to finalize your Arabic display font that we started in Typography II, why not. start reading more about Arabic type designing, and start learning Fontlab…. I can help you along the way. If you can also send me pics of the Arabic vernacular display fonts that were done last semester at Typography II course it will be great, then I can also write an article about that. cheers.

  7. Congratulations, Pascal. I was very happy to see the Imarat font. These days font software makes it fairly easy to make or adapt new fonts, and there are so many trashy designs made just to attract attention to themselves by various decorations or gimmicks in the letter shapes. Those fonts are made without thinking that the glyphs are supoposed to be letters to be read! The literate Arab knows the beauty of thuluth, naskh and kufi, even ruq3a, and cannot be fooled by poor font design.

    Imarat is a superior new Arabic font. Let me explain why:

    When I saw it I felt two things at once: that it was a new font with fresh well-designed and interesting glyphs that filled the available space efficiently for maximum legibility. But also that it was within the tradition of Arabic writing and was immediately acceptable to the eye as such. Many Arabic fonts have one of these two qualities – very few have both at the same time.

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    Fingal from Jacksonville city (remainder)

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