MoreCult is a new Dutch based fashion design firm working on creating cross cultural designs for casual youth clothing. Arabic Type and Calligraphy are integrated into their modern clothing designs. For the summer Collection 2009, I was asked to design for them some square Kufi patterns that will be used in the collection.
The Kufi Patterns were created from the English words “More Cult”
and the Arabic translation of it “أكثر ثقافة”.